implementation, maintenance and scaled cloud hosting: ESONO AG
e-commerce system: Chameleon Shop and CMS


New website for the long-established company Schafferer from Freiburg

For Schafferer Gastro Discount, a Freiburg-based service provider and wholesaler for catering equipment as well as for the company's retail specialist store, a completely customized online shop has been implemented on the base of Chameleon Shop, thereby replacing the existing shop system.

In addition to an extensive product presentation, the wholesale portal offers numerous service options for devices in use, e.g. call for service or request a maintenance offer, order spare parts, consumables and other accessories or download manuals and FAQ.

The magazine section provides information on the latest trends in the gastronomy as well as in home, living and enjoyment for consumers . Furthermore, event booking is now handled via the website.


The most important facts and features at a glance:

  • customer data are synchronized bidirectional with the ERP system
  • special B2B features, e.g. customer-specific budgets, prices and assortment
  • comprehensive product presentation: packing units, variants, service options and equipment attributes can be set on a per product basis, cross-selling
  • shipping costs preview
  • compact product lists
  • high-performance search with Elasticsearch
  • service options for purchased devices
  • scaled high-availability cloud hosting
  • booking of events and seminars
  • large content area with tips and trends

Selected reference projects

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