implementation and support service: ESONO AG
e-commerce and content management system: Chameleon Shop and CMS

Relaunch for – office culture from the Black Forest

Streit Service & Solution is one of the leading, medium-sized retailers for office products and services. The new website combines the three business units Streit Inhouse, Streit Office and Streit Systec in one homogenous concept.

The responsive web design, which was created in cooperation the customer’s agency, equally addresses the content and e-commerce segment. The administration and maintenance of shop and editorial content is controlled centrally by the Chameleon backend, thereby using one of the strengths of the system, the seemless integration of shop and content management system.

An innovative product view and handling of multi-dimensional variants was developed especially for the Inhouse Shop. Articles which come in a great variety of models are clearly presented in a visually attractive manner. Besides, exciting background information about designer and store brands create a unique shopping experience.

The relaunched Office Shop for the B2B sector was embedded into existing IT infrastructures, including interfaces to the PIM and SAP merchandise management system.


The implementation of at a glance:

  • the business units Streit Office, Streit Inhouse and Streit Systec are combined in a consistent e-commerce and content concept 
  • one, central backend for the management of all corporate sectors and the shops
  • innovative presentation and handling concept for multi-dimensional product variants
  • detailed background information about the designer and brands represented in the shop
  • implementation of PIM and SAP interfaces

Selected reference projects

The easiest way to get your book: reserve it online at your favourite bookseller nearby and pick it up on your way home

HGV B2C and B2B shop

E-commerce for HGV and brands like Rowohlt and Droemer Knaur of the Holtzbrinck publishing group


Ambiente Direct is one of the leading online shops for design furniture in Europe. Like some new interior?

German Alpine Club

The website of the German Alpine Club is the source of information for approximately 1 million club members.